Egyptian Ministry of Tourism and Antiquities:
Under the title “Promoting Egyptian-Chinese Tourism 2023”, the Ministry of Tourism and Antiquities, the Egyptian General Authority for Tourism Promotion, the Office of Exchange and International Cooperation of the Chinese Ministry of Culture and Tourism.
the Chinese Cultural Center in Cairo, and Egyptian and Chinese tourism companies and hotel establishments participated in the Pinar at the headquarters of the Chinese Cultural Center.
where more than 90 representatives from the government and private sectors from Egypt and the People’s Republic of China, in person or via Zoom technology.
Ms. Ghada Shalaby, Deputy Minister of Tourism and Antiquities for Tourism Affairs, Mr. Amr Al-Qadi, CEO of the Egyptian General Authority for Tourism Promotion, a number of representatives of the authority, officials and representatives of hotel establishments and Egyptian tourism companies operating in the Chinese market participated in the webinar.
Ms. Ghada Shalaby gave a speech in which she welcomed the attendees, reviewing the tourist and archaeological potentials that the Egyptian tourist destination enjoys, and the measures taken by the Egyptian state to ensure health and safety standards, especially after the Corona virus pandemic, stressing that Egypt is working hard to attract tourists from all walks of life.
countries of the world, especially Chinese tourists, and provide the best tourism services to ensure their full enjoyment during their stay in Egypt.
For his part, Professor Amr El-Kady referred to the efforts of the Egyptian state, through the Ministry of Tourism and Antiquities represented by the Egyptian General Authority for Tourism Promotion, to promote the Egyptian tourist destination in general and the Chinese market in particular, including promotion on Chinese social media.
He added that close cooperation is currently taking place with the Chinese government and private sectors, represented by tour operators and airlines, to work on boosting the incoming tourist movement to Egypt from the Chinese market.
He also explained that the Egyptian state has made great efforts during the past period to support tourism, due to its belief in the importance of tourism as a source of national income.
Among these efforts is the development of infrastructure in Egypt and its direct positive impact on the tourist movement to facilitate movement between many tourist cities in the Egyptian tourist destination. between different tourist patterns and create diverse and unique tourism experiences.
The talk during the webinar also touched on tourism investment opportunities in Egypt, new procedures and legislation for tourist and hotel establishments, and the steps taken by the Ministry of Tourism.
and Antiquities to improve tourism procedures and legislation, including the issuance of a new law for tourist and hotel establishments that completely eliminates bureaucracy, so that the hotel establishment deals only with one party. Only one is the Ministry of Tourism and Antiquities.
Representatives of Egyptian tourism companies and hotel establishments also talked about the mechanism of preparation for restoring tourism movement, especially after the world has recovered from the Corona virus pandemic and the return of tourism and aviation to their normal rates before the pandemic. liking the Chinese tourist.
This is in addition to discussing the mechanism of enhancing inbound tourism through the innovative development of tourist programs and trips and creating new types of tourism to combine them with cultural tourism to create a new and diverse experience for the Chinese tourist.
Propaganda films about Egypt and the People’s Republic of China were also shown.
It should be noted that the establishment of a banner to promote the Egyptian-Chinese tourism comes within the framework of close cooperation between the Egyptian General Authority for Tourism Promotion and the Chinese Embassy – the Cultural Tourism Office in Cairo, and it is a step within the ministry’s strategy to work in the Chinese market.
Chinese tour operators and the Federation of Chinese Tourism Companies, and on its sidelines, a workshop will be implemented to discuss ways to enhance cooperation to attract more tourist traffic from the Chinese market to Egypt.
