Moroccan News Agency:
The Minister of Tourism, Handicrafts and Social and Solidarity Economy, Fatima Zahra Amor, said on Monday evenin.
that the number of tourists arriving in Morocco during the first four months of 2023 reached 4 million, an increase of 13 percent compared to 2019.
Amour said, in her answer to a question about the tourism offer in Morocco, during the session of oral questions in the House of Representatives.
that tourism revenues until the end of March 2023 amounted to 25 billion dirhams, an increase of 51 percent compared to 2019.
And the Minister of Tourism recorded that the European market represents 70 percent of the nationalities of incoming tourists.
while the destinations they visit are represented in Marrakesh and Agadir in particular by 60 percent.
She indicated that, thanks to the emergency plan that allocated a financial cover of 2 billion dirhams, Morocco was able.
for the first time, to achieve 93 billion dirhams in tourism income from hard currency in the year 2022.
an increase of 16 percent compared to 2019, adding that the number of overnight stays registered .
in tourist accommodation establishments The classified number reached 19 million, an increase of 192 percent compared to 2021.
The government official also reported that domestic tourism accounted for 42 percent of overnight stays .
in classified tourist accommodation establishments, compared to 31 percent before the coronavirus crisis.
The minister mentioned the strategic road map for the tourism sector for the period 2023-2026.
with a financial cover of 6.1 billion dirhams, which aims, in the year 2026, to attract 17.5 million tourists.
achieve 120 billion dirhams of income in hard currency and create 200 thousand direct job opportunities.
Indirectly, as well as repositioning tourism as a basic sector in the national economy.
To achieve these goals, the minister explained that the approved roadmap aims to transform.
the tourism sector by adopting a new vision of the tourism offer centered around the customer experience through 9 thematic chains and 5 horizontal chains.
in addition to developing a plan to double the capacity of air transport, and to enhance promotion and marketing with special attention. Special for digitization.
As it pertains, the Minister adds, to diversifying cultural and recreational revitalization products .
with the emergence of a fabric of active and modern small and medium-sized enterprises.
rehabilitating hotels and creating new accommodation capacities, and strengthening human capital.
through an attractive framework for training and managing human resources in order to improve the quality of the sector and give better career prospects for young people.
The minister stressed that to ensure the success of the tourism roadmap and its embodiment on the ground.
a new governance was adopted through the creation of a national inter-ministerial committee in charge of tourism under the chairmanship of the prime minister.
consisting of the signatories to the framework agreement, as well as the creation of two national committees.
the first in charge of air transport, The second is the “supply-demand” tourism product, and 12 committees to track regional plans.
under the presidency of the governors of the regions, noting that the ministry has begun to activate regional meetings in Marrakesh, Casablanca and Agadir.