Maghreb Arab News Agency:
The system of strategic vigilance, launched by the Ministry of Tourism, Handicrafts and Social and Solidarity Economy with the aim of improving .
its knowledge of global market demand and trends in the handicraft sector, confirmed the unrivaled attractiveness of Moroccan products at the international level.
The ministry said in a statement that the initial results of the strategic vigilance system are very encouraging, as they showed that the “Morocco Handmade” brand enjoys a positive reputation exceeding 85 percent in most of the main promising markets, which reflects the effectiveness of the promotional efforts made.
With regard to global trends, preliminary results show that jewelry and ornaments are the most traded and requested by Internet users in major markets such as the United States.
Spain, the United Kingdom, Australia, Italy and Germany, followed by various other products such as carpets and pottery, and decoration and furnishing products.
As for Moroccan products, “Morocco is handmade”, Moroccan tiles are distinguished by being the most traded product, whether by professionals or the general public.
On the other hand, the strategic vigilance system made it possible to conduct an in-depth analysis of the opinions and comments of customers who purchased Moroccan handicraft products on the largest global e-commerce platforms.
The results of this preliminary analysis, which includes more than 2,500 verified purchases, show an overall satisfaction rate of 89 percent.
The intrinsic characteristics “heritage and artistic value” and design received the highest percentages of positive references, at 100 percent and 96 percent respectively.
followed by delivery times and quality of raw materials (92 percent), colors (91 percent) and product quality (87 percent). percent) and price (84 percent).
In parallel, these mechanisms enable tracking and analyzing the impact of communication campaigns that have been implemented at the level of digital channels.
These data show that 3 million people were reached in Morocco, more than 1.5 million people in Europe, and about one million people in North America between April 1 and June 30, 2023.
In this regard, the Minister of Tourism, Handicrafts, and the Social and Solidarity Economy, Fatima Al-Zahra Amor, confirmed, according to the report, that “this mechanism is one of the basic tools that we rely on to track developments in demand and global trends.”
She added, “We envisage enabling traditional craftsmen to continuously improve their products in order to enhance .
the attractiveness of our traditional industry and its ability to better respond to the requirements of international customers, as well as increase our exports.” We have been keen to make it available to all traditional craftsmen, whether they are individuals or businesses.”