X, the platform formerly known as Twitter, has paid out a staggering $20 million to content creators in just a few short months. The announcement came from X CEO Linda Yaccarino, who revealed the platform’s significant investment in its creator community.
The initiative, launched in July, enables verified users with more than 500 followers to earn a share of ad revenue generated from replies to their posts, provided they’ve garnered over 5 million tweet impressions in the past three months.
Elon Musk, the owner of X, disclosed that the initial payments in July, totaling around $5 million, encompassed earnings accumulated from February onwards. This exponential increase in payouts suggests a rapid influx of creators joining the program or a surge in ad impressions on the platform. Users are now incentivized to encourage interactions on their tweets, highlighting a shift toward fostering engaging conversations.
X’s transformation under Musk’s ownership has been nothing short of dramatic. Once a microblogging service, it has evolved into what is now termed the “Everything App.” Central to this transformation is the revamped approach to users, allowing them to become content creators. The revenue-sharing model not only benefits creators but also keeps the platform enticing for advertisers. Advertisers now have the opportunity to reach a broader audience through engaging content.
To participate in the program, X users must subscribe to Premium or Verified Organizations, boasting a minimum of 500 followers and 5 million organic impressions on their posts within the last three months. Ads monetized under this program are those shown in replies to creators’ posts, encouraging the creation of engaging and meaningful content.
However, X’s initiative is not without restrictions. To maintain a safe and positive environment, X prohibits content related to sexual explicitness, violence, criminal activities, gambling, drugs, alcohol, and fraudulent schemes. Additionally, copyrighted content not owned by creators cannot be monetized, ensuring ethical and legal standards are upheld.
This move marks a significant departure for X, which historically struggled to convert user followings into financial gains. By enabling creators to monetize their content and encouraging lively interactions, X is creating a win-win situation for users, advertisers, and the platform itself.
Source: gizmochina